Personal IMPACT & The Power of Priming

“This was the best course that I have ever been on (and I have been on lots). The day was brilliantly run, had the right balance of challenge and support and is one that has given me a huge confidence boost since completing.   Michael Dawson, Marketing Analyst, Barclaycard

Humans are social beings, sensitive to their surroundings.  They feed off the people and places around them.  A crowd goes wild as panic spreads.  Laughter spreads through an audience like a virus.  The ‘domino effect’ of emotions is predictable.  Therefore, we must be able to control it.

Scientists call this Priming; your ability to prime your audience, whether it is one or one hundred, even a thousand people.  You can control how they feel and how they feel about you.  Masters of Priming can make people behave the way they want them to.  Stage performers do it daily.  And if you learn to do it, you will be able to control and influence the attitude of colleagues, clients and consumers.

You do this by using your Priming tools to manage their mind set.

Areas covered include:

• You are so predictable! – No you are; psychology and neuroscience knows so
• Understanding Mirror neurons
• What are your Priming Tools?
• Using your Priming Tools
• Your Face & Eyes
• A peek through Paul Ekman’s eyes – Facial Coding
• Your Body
• Using your body to exert influence
• Your Words
• Word Power in written & spoken communication

May the force be with you, and you and you and you................................